About The Author

Lenny Eng

The Author, Lenny Eng, initially got his leg into Marketing as a student at one of Australia’s most regarded marketing centers, Edith Cowan University in Perth, Western Australia. Soon after his studies, he started his own marketing business based on all the theory he had learnt.

Confident of success, what followed next shocked Lenny. He quickly discovered that most of the marketing theory he learnt at University was only applicable to ‘big business’. Consequently, Lenny failed in his maiden business attempt.

Unfazed and now more determined, Lenny started a journey that saw him spend tens of thousands of dollars learning from the best marketing minds in the world including Dan Kennedy, Mal Emery, Chris Bloor, Collin Ameldia, Brian Keith Voyles, Ron Legrand, Corey Rudl, Ken Evoy, Joe Robson, Bob Silber, Terry Dean, Tom Hua, Frank Garon, Christian H. Godefroy, and Alexi Neocleous.

This same journey also saw Lenny uncover some startling pieces of market research from authorities such as Stanford University and Professor Sigfrede Voegele.

Armed with the knowledge of his research, the wisdom of his mentors and his unforgotten marketing theory, Lenny started again and quickly became a highly sought after copywriter and marketing consultant in Australia.

Now, Lenny ‘confesses’ about his journey in the hope he will lessen the pain and suffering for others along the same path…